Ruote Borrani Merchandise

Borrani Americas now has available exclusive Ruote Borrani merchandise. We want to thank those of you who offered your opinions at events and through our Borrani Facebook page. It’s because of you that we now have a variety of items to offer.

Borrani Wire Wheel cleaning products

Maintaining your Borrani Wire Wheels doesn’t have to be a chore. Use the products the experts use in their shops and for concours events.

All too often the first thing we hear from people is how beautiful Borrani wire wheels are but how difficult they must be to clean.  We’ve been at this for such a long time that we sometimes forget many of you are just beginning to learn how to take care of your famed wire wheels. Let us save you some time and frustration. For 90 years Borrani has been building and cleaning wire wheels and now has available to you the same wash and wax formula used by Borrani Americas and by top restoration shops across the nation.

To really see a difference in your wire wheels we recommend both a wash and wax solution. The wash, Reveal,  is a specialized formula that lifts dirt and sheets it away but is still gentle enough to use on both classic and new Borrani Wheels. Borrani’s Reveal wheel wash also lessons the likelihood of water spots. To help in the cleaning process we tested a number of brushes and have made available our top recommendation. This brush reaches in between spokes to easily remove dirt and has a vinyl-coated wire stem to reach hard places and protect the wheel from scratches. To protect the integrity and beauty of your Borrani rim we also recommend a wax solution…Radiance. This formula will help prevent brake dust adhesion and pitting. This specially designed formula protects the metal to help keep your wire wheels cleaner, longer.

Borrani Logo Jacket

Borrani Jacket for Women

The famed red hand can also be found on clothing, mugs and hammers. Whether you want to clean and protect your rims, buy a knock-off as a paperweight or proudly wear the Borrani name we can help.

Again thank you for your input and if you have any additional ideas please contact us.

 

 

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A Little Bit About Us – Borrani Americas

Classic Borrani Rims on Ferrari Lusso

What are Borrani Rims?  For those new to the automotive-enthusiast-world, Borrani Rims have a long history with the highest quality car manufacturers in the world by supplying an extremely high quality handmade wire rim that adds style, decreases weight, and increases value to a car.  Even still to this day, Borrani wire wheels are made by hand to suite cars made by Ferrari, Maserati, Alfa Romeo, Aston Martin, Fiat, and many others (both new and old).

Established in 2010, Borrani Americas partnered with Ruote Borrani Milano to be the exclusive importer and restorer of Borrani rims in North, Central and South America. Headquartered in Neenah, WI Borrani America’s has a long history with Italy and the use of their quality products.

The partnership between Ruote Borrani Milano and Borrani Americas dates back to the 1970s through our parent company Motion Products, Inc. (MPI).  Over the years, MPI became the largest importer and restorer of Borrani rims in the United States. Their reputation as the premier classic and contemporary restoration shop in the nation has awarded them world-wide recognition for their work on Ferrari’s and other exotic and luxury cars. MPI has traveled throughout the United States and overseas showcasing their work and to their credit they have been able to include 100-point class winners in the Ferrari category at Pebble Beach Concours d’Elegance, top honors at the Italian Villa c’Este Concours d’Eleganza and have become the largest supplier of show cars at the Palm Beach Cavallino Classic. MPI’s work has also been featured in such publications as Vintage Motorsports, Cavallino and Froilan (Argentina).

In 2009, Ruote Borrani Milano met with MPI’s owner and operations manager to talk about a partnership to establish a home base for Borrani rims in the Americas. With the deep-rooted history between these two organizations it was decided to establish Borrani Americas.  With a foothold in the Americas through their classic line of rims, Ruote Borrani Milano felt Borrani Americas would be the ideal partner to help release their new modern rims into this market. And thus began the history of Borrani Americas.