Ruote Borrani Merchandise

Borrani Americas now has available exclusive Ruote Borrani merchandise. We want to thank those of you who offered your opinions at events and through our Borrani Facebook page. It’s because of you that we now have a variety of items to offer.

Borrani Wire Wheel cleaning products

Maintaining your Borrani Wire Wheels doesn’t have to be a chore. Use the products the experts use in their shops and for concours events.

All too often the first thing we hear from people is how beautiful Borrani wire wheels are but how difficult they must be to clean.  We’ve been at this for such a long time that we sometimes forget many of you are just beginning to learn how to take care of your famed wire wheels. Let us save you some time and frustration. For 90 years Borrani has been building and cleaning wire wheels and now has available to you the same wash and wax formula used by Borrani Americas and by top restoration shops across the nation.

To really see a difference in your wire wheels we recommend both a wash and wax solution. The wash, Reveal,  is a specialized formula that lifts dirt and sheets it away but is still gentle enough to use on both classic and new Borrani Wheels. Borrani’s Reveal wheel wash also lessons the likelihood of water spots. To help in the cleaning process we tested a number of brushes and have made available our top recommendation. This brush reaches in between spokes to easily remove dirt and has a vinyl-coated wire stem to reach hard places and protect the wheel from scratches. To protect the integrity and beauty of your Borrani rim we also recommend a wax solution…Radiance. This formula will help prevent brake dust adhesion and pitting. This specially designed formula protects the metal to help keep your wire wheels cleaner, longer.

Borrani Logo Jacket

Borrani Jacket for Women

The famed red hand can also be found on clothing, mugs and hammers. Whether you want to clean and protect your rims, buy a knock-off as a paperweight or proudly wear the Borrani name we can help.

Again thank you for your input and if you have any additional ideas please contact us.




Authentic Design, Original Craftsmanship… ALL Important

When replacing an authentic part on a priceless, timeless automobile, how far would you go to ensure the part is absolutely authentic?  This question couldn’t be more pertinent than when talking about the restoration of a classic automobile.  What if you were to restore your prized car only to find out that the restored part you put on it wasn’t the same as the original. Heartbreak.

Route Borrani Milano in Italy still houses all of the original designs, as they were drawn for specific cars through the decades of production.  What does this mean for you? This means that when you get a set of Borrani rims made (by hand), they will be manufactured exactly to the same specifications that they were when they were originally produced for your car.  How much more authentic can you get? View our video here to see what we mean. (Video courtesy of our dealers A&M Garage in Texas)

The Route Borrani Milano factory in Italy is still incredibly rich with history and loaded with authentic pride. When you pour your entire heart and soul into a vehicle, the last thing you want to do is skimp out on the details.  Rest assured that the details are taken care of with your wheels.

Authenticity Matters When Restoring a Priceless Car